• 10 TOP MARKETING MISTAKES SMALL BUSINESSES MAKE

    1. Failure to take the time to really understand their target audience, geographically and demographically. Unless you are marketing to the correct audience, everything you are spending your marketing dollars on is meaningless.

  • A Treatment for Declining Sales

    Epidavros Day Spa, in Mt. Kisco, N.Y., bears the name of the ancient Greek coastal town known as a healing sanctuary. But by the end of 2009, owner Sandra Rovira says the spa’s atmosphere was anything but restorative.

  • August Events Not to Be Missed

    Below, you will find some great upcoming events for August. If you have any questions or an event you'd like to submit, please send us an email!

  • Baltimore Crowd Pitch Event June 16, 2010

    What is a CrowdPitch? This event will bring entrepreneurs, innovators, mentors, support providers, and investors together in an informal and energetic setting.

  • Business Development - Sales or Marketing?

    What is the definition of business development? Do you know? Business development is a quasi sale and marketing role. You build relationships necessary to do business and the process by which you identify, meet and communicate with the prospect that ultimately makes them become a client.

  • Content Rules

    In the online world, content rules. Simply because people today still primarily go online for one thing: information – and information = content.

  • Five Hot Trends For Promotional Products In 2012

    As you plan your 2012 marketing strategy , you can create a buzz about your company by giving a trendy, cool and useful product no matter what your budget. Some of the hot new trends were seen in Las Vegas at the PPAI Show, the largest show of its kind in the country.

  • For the Greater Good: “Cause Marketing” as a Path to Brand Leadership

    2010 came to a close to the cheerless tune of slower consumer spending and other not-so-good news, one holiday trend continued strong – corporate charitable giving.

  • Give Your SEO a Boost With a Smart Social Media Strategy

    It used to be that social media sites were solely used as fun places to share thoughts, idle tidbits and photos or videos with old and new friends. However, these same sites have evolved into business battlefields where savvy marketers square off to drive brand visibility, generate leads, and connect with customers.

  • Grab Your Seat for Summer Marketing School - Where Tuition is Low and ROI is High

    Summer is here, but you can’t afford to sit by the pool and sip umbrella drinks all day. Nope. Summer is time to take your business to the next level – specifically, to improve your marketing game.