New York City News

Q&A4Her with Rebecca Grado and Christy Whitman

This Q&A4Her features Rebecca Grado and Christy Whitman, who co-authored the book Taming Your Alpha Bitch – How to be Fierce and Feminine (and Get Everything You Want). Here’s what they have to say

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Trends Report 2012: What’s Your Value?

Leading brands are increasingly making a shift from touting features and benefits to demonstrating the deeper value of their products, services and company as a whole – especially through customer experience. This means that messages abou …

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Five Hot Trends For Promotional Products In 2012

As you plan your 2012 marketing strategy , you can create a buzz about your company by giving a trendy, cool and useful product no matter what your budget. Some of the hot new trends were seen in Las Vegas at the PPAI Show, the largest show …

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Q&A4Her: Jen Portland of Excel Rain Man

Jen Portland found her love of computers and systems at a very young age, five-years-old in fact. From her studies and experiences, she discovered that her love had an application in organizing and efficiency.

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Technology and Real Estate

Technology changes fast these days. It is hard to keep up with the ever-growing technologies that are out there. In fact, our elementary age daughters seem to be even more technologically savvy than we are, demonstrating that they are the …

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Women in Business Book Review – Starting an Etsy Business for Dummies

Starting an Etsy Business For Dummies offers expert advice for all artists and entrepreneurs looking to build an online craft business from scratch. The book has a lot of good insight into maximizing the popular Etsy platform to grow your business.  Readers get invaluable information on setting up an online shop, writing compelling item descriptions, photographing their work, engaging the Etsy community, understanding fees, and finding their muse when it takes a holiday. If DIY is your domain, the book gives you the skills, knowledge, and know-how to create a successful business          that pays. I found that this book has some really great advice, and it presents it in a way that the average woman and small business owner/artist – can execute them. Many women in business are artists, or crafts people who struggle with growing their business because what they do is so not traditionally business oriented, and this book addresses anyone trying to be successful on the Etsy platform very democratically in easy to understand ways that are not condescending and very educational. Women business owners of all shapes and sizes deserve to be successful and this book – dedicated to helping artists and craftspeople leverage the Etsy platform helps them do so rather eloquently. After reading it – it made me sad I am not more talented an artist as I’d love to try my hand at an Etsy business. Some of my favorite takeaways included: Easy ways to creat an Eye-Catching storefront. [...]

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MyCity4Her – A Case study in how you really make a business grow…Installment #2

So when I last blogged about our company’s desire to grow and what I was doing to make it happen – I talked about how I had some defined projects. They were: Target Market /Value Proposition Revenue Model/Pricing Operations Despite over 14 years as a woman business owner in one business, and over 4 in another (MyCity4Her)  OPERATIONS is not a word I feel very warm and fuzzy about. I’ve not really embraced the concept and impact of OPERATIONS as a business owner up until now, probably because up until now, I haven’t really been faced with operating a size able business. What I’ve had in my consulting company has been more of a “lifestyle” business if you will, and the media company has only just begun to have traction and grow. However, in moving along in the structured plan to grow MyCity4Her I’ve had to come face to face with OPERATIONS (for an acceptable definition of Business Operations click here) and deal with the reality that if we want to grow – examining, optimizing and eventually re-engineering operations for optimum outcome is going to be a necessary evil. Unless operations are optimized, it’s very hard to grow a business successfully. To understand if you’re operations are optimized, it’s important to break them down. That means breaking down systems, processes, resources, etc. It’s a big job if you don’t already have everything organized that way. But it’s one of those [...]

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MyCity4Her Affiliate Company, Incite Creative, Helps PaintPrints Make Its Mark

Incite Creative is proud to announce its involvement with local artist, Stephanie Levine, in helping to shape her brand and create exposure for her collection of original works titled, PaintPrints by Staphanie in conjunction with her recent …

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Q&A4Her: Cassandra Hill

Mrs. Hill started an international campaign called “1 Million Downloads for Charity,” to bring national attention to the lack of funding in our school system in support of our teachers and the arts across this country.

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March 8 2012: MayHAC’s Annual Health Care Provider Conference

MayHAC, the area’s only compliance firm dedicated to the sustained compliance and marketing of Maryland health care providers is sponsoring their Annual Provider Upgrade Conference: Improving Accountable Practices.

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