Q&A 4Her: Kimber Goodwin, President of Blonde Marketing
Woman business-owner and entrepreneur Kimber Goodwin brings over 20 years of experience in PR, marketing, emerging media and advertising to the table when she takes on a client for her company, Blonde Marketing. This is what has made her business a huge success!
Kimber shared some of her business thoughts with MyCity4Her in our latest Q&A 4Her interview. She tells us her idea of success, what she would change if she knew then what she knows now and more. Read on for her interview!
Did you ever imagine yourself achieving what you have?
Not specifically, but growing up on a farm in rural Kentucky, hard work was part of growing up and that put down a great foundation for owning a business. I got my first job at 15, started college at night while still in high school and never entertained failure as an option. In my opinion, there is always a plan B, C, D or more if the first way you approach something doesn’t work. I went to college on an academic scholarship and was pre-med so, I never imagined covering horse racing on national television for 14 years then owning a marketing and event planning business.
What in hindsight would you say you underestimated about your industry or business and why?
When I was young, I didn’t fully understand the incredible power of connections, networking and referrals. It’s truly everything in business.
What is the best business related advice you have ever been given?
Sounds cliché but – never burn bridges. You never know when you will run across people again in your personal or professional life and while the details of a business deal might be long forgotten, people will never forget how you treated them. Conducting business with integrity and fairness is very important to me; much more important than making a deal or a quick dollar.
What do you love most about what you do and why?
I’ve had two passions in my life – sports and music. It has been amazing to have had a career in both industries doing something I absolutely love for a living. When you can get up in the morning and love what you do it’s a blessing and I consider myself incredibly fortunate.
What if you knew then what you know now – would you do differently and why?
I would take more time to develop a personal life! My tendency to be a workaholic, while professionally makes me successful, has come at the price of having a family.
When you’re not working how do you like to spend your time?
I love to go to concerts and events ironically! It’s nice to go to an event and be able to enjoy your experience. There are many times I work with bands and on festivals and never actually see 5 minutes of the music. Horse racing is another hobby, along with road biking and traveling.
How do you define success?
My personal definition of success has changed a lot since my 20’s. Being successful is the ability to live the life you want while doing something you love. It is also working with the knowledge you have done your best for your business and your clients and operating with honesty and integrity.
If you had to share one final thought with our audience of thousands of women in business – what would it be?
Find something you love, learn as much as you can about it and do it with excellence. Do it with integrity, passion and don’t be afraid to take chances. Make a living doing something you would do for free because you enjoy it that much.