Exciting things are happening for MyCity4Her subscriber Dina Wasmer and her company, Incite Creative, Inc. After two years of successfully collaborating with Maria Fuster‘s SmallBizMedia.TV, the two companies have announced that they have combined forces in a merger. The merger officially took…
Navigating your firm through a rebrand can be both a career high point and a monumental challenge. The role you play will make an equally monumental difference in your credibility. In-house marketers need to take charge from start to finish – and beyond.
2010 came to a close to the cheerless tune of slower consumer spending and other not-so-good news, one holiday trend continued strong – corporate charitable giving.
In the constantly changing marketplace, audience perceptions of an organization’s brand gradually shift, and this affects the organization’s bottom line and its ability to compete. In order to remain competitive and profitable, business leaders become eager to evolve their brand and re-establish their market position.