Navigating your firm through a rebrand can be both a career high point and a monumental challenge. The role you play will make an equally monumental difference in your credibility. In-house marketers need to take charge from start to finish – and beyond.
In the constantly changing marketplace, audience perceptions of an organization’s brand gradually shift, and this affects the organization’s bottom line and its ability to compete. In order to remain competitive and profitable, business leaders become eager to evolve their brand and re-establish their market position.