Newlywed expert, Mom, woman business owner and entrepreneur Danielle Tate spent 13 hours just trying to change her last name after she got married. She stood in line for hours, visited the DMV office three times, completed the wrong paperwork and was still a Miss on paper when she got home. She thought the entire experience was awfully ridiculous and decided to take over the name -changing world. has revolutionized the name-changing industry and Danielle has turned her frustration into a multi-million dollar empire.

We recently asked Danielle to share her experiences and thoughts regarding her journey as an entrepreneur and woman business owner, this is what she had to say:

Did you ever imagine achieving what you have?

I knew that the idea of saving women time and hassle on their married name change was a good idea (as I desperately wanted help during the process). However, I am amazed to have over 100,000 customers and a brand extension into Canada!

What in hindsight would you say you underestimated about your industry or business and why?  

I would say that I underestimated the wow factor of my product.  I felt a need to establish a large customer base before approaching bridal industry leaders for partnerships.  In reality, as soon as I pitched them, they were eager to work with

What is the best business related advice you have ever been given? 

Make it perfect.  Waiting to launch the service until all of the details and images were in place was one of the best things I could have done. I wanted to deliver the best user experience available and the rave reviews from our first customers helped build our fledgling brand.

What do you love most about what you do and why?

I love running a company that helps women everyday.  It gives me a great sense of success.  It also allows me the flexibility to spend extra time with my 2 year old and husband.

If you knew then what you know now what would you do differently and why?

I would have left my job in corporate America much sooner with much less anxiety.  I also would have skipped taking Organic Chemistry in college and taken some business and computer classes instead!

When you’re not working how do you like to spend your time?

I enjoy spending time with my family, traveling, cooking, boating and taking Pilates classes.

How do you define success?

Success is living your life happily and comfortably while making the world a better place.

If you had to share one final thought with our audience of thousands of women in business – what would it be?

8.  Just do it!  Take that dream of yours and make it a reality/business.  There is a whole community of female entrepreneurs that will help you every step of the way.

About Danielle Tate

Newlywed expert Danielle Tate is the founder and president of As a successful entrepreneur, Danielle is a newlywed expert, on-camera personality, writer, author of a top rated Google newlywed blog, and a bridal magazine contributor.

It was a 13- hour struggle to change her name after getting married in 2005, that prompted Danielle to leave her six -figure medical sales career to develop and launch, an online name-change service for brides and newlyweds nationwide.  Wanting to save other brides countless hours of hassle, Danielle researched name-changing laws and rules in all 50 states to streamline and implemented her unique three-step, 30- minute online service.

Since 2006, Danielle has served as president of and revolutionized the online name change market. Since 2006, has assisted over 100,000 brides in their transition from Miss to Mrs.

As an entrepreneur constantly looking for opportunities in problem solving, Danielle identified another growing need, helping women get their names back after a divorce. In 2007, Danielle launched, a name change service for divorcees.

In 2011 Danielle expanded her multi-million dollar company internationally creating the Canadian site,

Danielle holds a Bachelor of Arts degree, with a major in Biology and a Psychology minor.