Entrepreneur Tamara Leuty, has spent over 14 years in the fashion and beauty industry as a photographer. Her love of functionality and her high fashion photography experience led her to develop the Glass Handbag, the first purse with a flexible purse light inside.

MyCity4Her caught up with Tamara and she discussed her ideas on business in our latest Q&A 4Her interview.  She tells us about the reason behind her handbags, the benefits of being an entrepreneur and more. Read on for her interview!

What is the unique problem or situation your product or service solves?

The problem the Glass Handbag solves is, finding you keys, wallet, lipstick, mace, etc. in your handbag in dark situations.  I think everyone has had that same frustration; I never carried a handbag because of that.

What in hindsight would you say you underestimated about this particular industry or running your own business and why?

Designing and inventing, patenting a product is easy compared to the marketing, branding part of the process.  Marketing your product can be really expensive if you are not careful.  There is a lot of trial and error along the way and money flushed down the toilet as a part of doing business.

What is the best business related advice you have ever been given?

Keep an even keel and do not panic in attitude and on the emotional side, even when people are being negative.  So you don’t make bad decisions.

What were the hardest barriers in getting your idea off the ground?

Barriers are relying on other people to get a job done and assuming they understand you.  You have to watch every detail of everything you create.

What do you enjoy best about being an entrepreneur?

There are so many things about being an entrepreneur that are great, using my creative vision and seeing it come to life, traveling and learning all kinds of new things, meeting new people and being my own boss and making a job for myself and enabling others to have a job.  The adventure and challenge, the art of making deals.

Do you feel becoming an entrepreneur has helped you grow as a person? If so – how?

I have grown in knowledge and have learned how tough I really am.  I have a new appreciation for how hard work and focus gets results, when you really push yourself.

Where can people learn more about your company?

We are currently taking orders and have a profile on Fundable. We also have a website, www.glasshandbag.com, where there are detailed descriptions on all of the products and you can call in and email any questions you might have.  We are going to be on TV a lot more.  Actors in TV shows and feature films will be carrying Glass Handbags in the near future.  Bloggers are the best way to get the knowledge of your products seen on the internet, I am just learning that now.

If you had to share one final thought with our audience of thousands of women in business – what would it be?

With the wealth of information at your fingertips (internet) in today’s world, you can educate yourself on anything you are interested in doing or creating.  Even college online!  Don’t rely on other people for your happiness, you need to find your own happiness.  If you don’t have a job, create one for yourself and be relentless in your efforts.